The 4 core values of quality service and sales at our bike shop are excellence, integrity, passion, and customer satisfaction. We hold ourselves to the highest standards of excellence in everything we do, from providing top-notch products to offering exceptional customer service. Integrity is at the heart of our business philosophy, as we believe in being transparent and honest with our customers at all times. Our team is driven by a genuine passion for cycling and helping others experience the joy of riding. Finally, customer satisfaction is our ultimate goal, and we go above and beyond to ensure that every person who walks through our doors leaves feeling satisfied and excited about their purchase. These core values not only guide our daily operations but also shape the positive relationships we build with each and every customer who trusts us with their cycling needs.